Behind The Loops
Reformer Loops was founded by a dynamic husband-and-wife team—a Pilates Instructor and an Industrial Designer. Based in sunny San Diego, California, each product reflects the perfect balance of fitness expertise and innovative design.
About Us
We share a love of beautiful, functional, well-made products. Over the years, we have often talked of working together and when we saw the need for personal reformer loops, we knew it was meant to be. With 15 years experience in each of our respective careers, our expertise is reflected in your Loops.
We aim to create a functional, durable product that feels good against your skin. Every detail is considered and purposeful. We hope that's what you find in your Loops and that they elevate your reformer experience.
Rachel + Ben
Inspired by Nature
From growing up in Scotland and New Zealand to living in Australia and now Southern California, we have experienced some of the most naturally beautiful places in the world and love to spend a lot of time outdoors enjoying what nature has to offer. It's important to us that we create a product that not only does its job well but is respectful to the environment.
From then to now...
2020
Loops Was Born
2020 was the year of at-home workouts and heightened focus on health and safety. After numerous conversations with studio owners about reopening safely, we realized the solution: BYO Loops. Just like bringing your own mat to class, why not bring your own loops?
And so, Reformer Loops was born. Our debut product, the Premium Loops in Mint, a colour inspired by the waves on San Diego beach.
2022
Colorful Collabs
By connecting with our community of Pilates studios across The States, we saw an opportunity for collaboration through custom prop colors. A partnership with The Hub in Seattle led to the creation of one of our most popular hues, Dune.
This led to even more collaborations and colors, including our Forest Resistance Bands with Good Day studio in New York City.
2024
Gone Global
With our Pilates Props range having expanded to Balls, Bands, Yoga Blocks and Socks it was only right to give the Loops brand a stylish new online home to match. Our Loops products are now used by Pilates studios and lovers all around the globe.
We love connecting with our community through local events, collaborations and spotlighting our favorite studios and instructors.