This month, we’re heading to Adelaide, Australia to visit Soul Focus, the kind of Pilates studio that feels like your best-kept secret. Founder, Dani, has been teaching for nearly 10 years and has poured that experience into creating a space that’s equal parts welcoming and effective.
Tell us about your studio?
Soul Focus is a boutique reformer Pilates studio based in Adelaide, Australia. With a maximum of 8 clients per class, we prioritise technique, inclusion, and personalised attention. The studio is light, bright, and clean, and for many, it’s a sanctuary from the outside world.
What’s special about Soul Focus?
Our small class sizes truly set us apart. We attract clients who have tried larger studios and left feeling overlooked or even injured due to a lack of proper guidance. At Soul, clients are never just a number. We also mix up our class types throughout the week. ‘Full Body Flow’ is on Mondays, Wednesdays, and Fridays, ‘Legs and Abs’ runs on Tuesdays and Saturdays, and ‘Stability and Tone’ is held on Thursdays and Sundays. This gives our clients variety and the chance to choose a class that suits how they feel each day.
How long have you been in the pilates world?
Soul Focus is coming up to its fourth year. I’ve been teaching for almost ten years and have worked in studios all across Australia. Along the way, I took note of what I loved and what I would do differently, and used that to shape my own space. I’ve also encouraged my instructors to develop their own teaching styles, which adds variety and keeps our clients engaged.
Your biggest business lesson?
Stay in your own lane. With so many Pilates studios around now, it’s easy to compare—but I’ve learned that Soul’s uniqueness is its strength. People come to us for a reason, and the best thing I can do is focus on what makes Soul Focus great, not get distracted by outside noise.
Fave Loops product and why?
The Premium Loops are easily our favorite. They’re super padded and much more comfortable to use than others we’ve tried. The Mint color fits beautifully with our studio aesthetic, and we love that they’re easy to take off and clean in the washer.
Favorite part of your day?
Walking my golden retriever dog (Beau) to get my morning coffee from my local coffee shop.
Your greatest joy?
Watching our community grow. It’s been such an organic journey, mostly through word of mouth and Instagram. I feel so lucky to be surrounded by genuine, kind people every single day.
What are you reading and watching right now?
I just started Ginny and Georgia on Netflix (yes, I’m late to the party!), and I’ve been flying through it—maybe staying up a little too late. I’m also reading Greenlights by Matthew McConaughey before bed. It’s inspiring and insightful. Highly recommend!
Connect with Soul Focus:
@soulfocuspilates
